In my previous post I mentioned that every winter, in which there are usually periods of photographic dormancy, I consider the possibility of changing the direction of my work. In a similar vein I also review how and what I present at the various art fairs and shows throughout the year. I don't do a tremendous number of shows, mainly because of personal time constraints. But I am very critical of myself. I did not start my art fair participation with a large investment, so it is a gradual process of improvement for me.
Here are a few things that I will be working on for this year's shows:
- Better quality of frames
- Better selection and presentation of notecards
- Better method of transporting prints and frames
- Better signage
- New images
Each item is pretty self-explanatory and is geared towards either making my shows a better success financially, or streamlining the set-up/breakdown process without risking damage to my product.
In addition I have changed my schedule from previous years. I have kept the shows that have performed well for me and I have replaced the rest with shows that I believe will be a success.
This is a never-ending process. The art-fair circuit is becoming more difficult every year, with entrance fees going up and attendance (generally) flat or going down. And 2008 promises to be a rough year with the economy hitting a rough patch. We have to constantly look for areas of improvement. Unless an artist is very successful we cannot simply repeat the same process every year.
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